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1. One of the most visual new trends is "flowering tea" or "art tea." Tea leaves of different colors and shapes are hand-sewn together so that when you put them in a glass pot and cover them with boiling water, they bloom into predetermined shapes, like silent fireworks. Numi and Harney Teas are two sources of this exquisite product, which is ideal for events requiring a dramatic presentation.
2. It is much easier to sell your service or product to someone who has already found you than to find people who might want to be your customers. When potential customers fail to buy from you, don't let them disappear. Make sure you give them something to bring them back, or better yet, get their contact information and follow up with additional offers. Following up gives people a chance to learn the full range of what you can provide, including a friendly, organized, and courteous style of doing business.
3. Iced tea is the restaurant industry's single most profitable product (hint: there's a lot of water in it). As temperatures rise, remind customers that they can enjoy many of their favorite teas over ice for refreshingly different beverages. Use thermal carafes to keep the iced tea cold. Popular varieties include:
4. Hold a tea tasting event in your tea shop or a local restaurant. You can charge admission, providing free or discounted tickets to your best customers to ensure a good turnout. Serve five or six varieties of tea, ranging from a high-quality version of a familiar flavor, like Earl Grey, to an exotic new item, like a Chinese pu-erh. Match each tea with a bland snack that serves to clear the palate, like a simple cracker or shortbread. Display a guest book in which attendees can write comments, choose their favorite tea from among those tasted, and leave their names and addresses (email or snail mail) to be invited to future events.
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