It is much easier to sell your service or product to someone who has already found you than to find people who might want to be your customers. When potential customers fail to buy from you, don't let them disappear. Make sure you give them something to bring them back, or better yet, get their contact information and follow up with additional offers.

Following up gives people a chance to learn the full range of what you can provide, including a friendly, organized, and courteous style of doing business.